Specialists in corporate purpose and brand transformation

“Brand Council has been instrumental in developing the DuluxGroup core purpose. They methodically and strategically worked across all levels of the organisation to capture - who we are; what we stand for; and why we do what we do - into a unifying core purpose ‘Imagine a Better Place’. The true test of their work is that, almost a decade later, our Core Purpose has endured, strengthened and is ingrained into the psyche at all levels of the organisation.”

Pat Houlihan

CEO & Chairman DuluxGroup, Chairman MCRI

“I could not be more grateful for the partnership, expertise, approach and outcome we have had working with Brand Council on our initiative to unearth our company purpose. The combination of clear strategic thinking (and proven experience) ensured every step and milestone was planned from the outset, including ongoing engagement and alignment with key stakeholders. This included taking a truly global and people centred approach, uncovering our purpose in a way that was uniquely tailored to our organisation, perfectly reflecting the essence of TWE’s heritage, brands and culture. Their approach brilliantly linked strategy and people with consideration and care, all while executing the project efficiently, effectively, and within budget. And we could not be happier with the result.”

Katie Hodgson

Chief of Staff and Chief People Officer, Treasury Wine Estates

“Brand Council have helped us clarify our brand architecture, reinvent Hard Yakka and KingGee, and provided strategic guidance on two additional brands. This has resulted in significant tangible results for our business. We enjoy working with Trudi and Peta and value their opinion and expertise.”

Doug Swan

Group General Manager, Workwear Group

“The key to Brand Council’s success is their process. They took the time to understand the market in which we operate, where we wanted to position the fund, and what we needed to do to reach that position. In this way, Brand Council encouraged us to discover our brand by finding and telling our own story. The most important element in Brand Council’s process is proof. They have not made any recommendations without evidence. Brand Council are genuine partners on the ‘brand journey’.”

Michael Dwyer AM

Former CEO First State Super, Chairman UNHCR, Board Director

“Together they are a great team who are hands on, taking full responsibility for the work - it is rare to find an agency as experienced and professional who will actually get in and do the work at grass roots level themselves.”

Alison Brink

Goodman Group GM Marketing & Communications

“Over many years, Brand Council have led three brand strategy projects for Redkite. What has been consistent throughout is a highly effective approach to brand strategy and a level of care and passion that you don’t often see. Trudi has become part of the fabric of our organisation and a trusted adviser. She puts her heart into making the Redkite brand what it needs to be so that no family faces their child’s cancer alone.”

Monique Keighery

Chief Executive Officer, Redkite

“Our staff’s enthusiasm, energy and ideas have been amazing. We have a single set of Beliefs, Values and one common Purpose - and it’s all come directly from our staff.”

Andrew Richardson

Aruma CEO

“Brand Council has continued to work with us in an ongoing capacity to define the purpose strategy for our individual businesses, including Selleys, B&D, Lincoln Sentry and Yates. They are a trusted advisor and provide sound counsel.”

Pat Houlihan

Chairman and CEO DuluxGroup, Chairman MCRI

“I have been the leading executive on a number of engagements with Brand Council including IAG, BOQ & AIM. I subscribe to Brand Council’s philosophy that alignment between the brand message and brand experience is essential for business success. It is through their refined process that I have seen the cultural and behavioural change required to not only ensure this alignment is possible, but more importantly that it is implemented. I am pleased to endorse the people and process at Brand Council and commend them to any business looking to re-engage staff and customers.”

Daniel Musson

CEO and C-suite client at BOQ, IAG & AIM

“The Brand Council team were fantastic. Our project involved months of extensive in-person and virtual engagement across the organisation – from the exec team to our staff and franchisees. Throughout the project, Peta and Trudi provided an unmatched level of strategic guidance and insight, while remaining flexible and pragmatic. It was a real joy to work with a company that matched our own high standards and absolute focus on moving beyond the ordinary to develop something truly unique. The depth of consultation completed mean our franchisees feel true ownership of and pride in our DNA, guiding principles, vision and purpose. This work will act as a guiding light for our organisation for years to come. ”

Sally Chadwick

Executive Manager Corporate Communications, Events & Franchise Marketing, REA Group